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We typically respond within 24-48 hours.
Creative Hub
Strategy Center
Digital Lab
We typically respond within 24-48 hours.
A bold creative consulting agency delivering precision, cultural resonance, and avant-garde execution.
Planetarium blends high-concept strategy with underground authenticity to craft unforgettable identities, sounds, and digital experiences for niche communities and music scenes.
With an obsessive attention to detail and unbiased approach, we elevate underground movements while preserving their core identity.
Strategic visual identity development and brand positioning for underground movements and music scenes.
Curated audio experiences and sonic branding that capture the essence of cultural movements.
Digital ecosystem creation and community building across platforms and touchpoints.
We maintain a disciplined balance between strategic foundation and creative execution, ensuring every aesthetic decision serves a larger purpose.
Strategy & Cultural Fluency
I've always possessed an extremely strong sense of visual resonance. Growing up surrounded by beautiful things cultivated my eye for fashion and art from an early age. This aesthetic sensibility naturally compliments my work with Arcade, where I've built relationships across the underground music landscape. At Planetarium, I merge this cultural fluency with my background in finance and strategy to position clients at the intersection of artistic integrity and strategic growth.
Creative Direction & Digital Worlds
I've been immersed in the creative underground for years, inspired by moments like Carti and Ian Connor's iconic manager-muse dynamic, Sad Boys' Tumblr era, and the Hedi-fication of clothing resellers on Instagram. My journey began with managing local rappers and hosting tracks for artists on Soundcloud. Hosting tracks online evolved into curating entire digital worlds, opening doors to craft marketing campaigns and aesthetic management for artists, blending music, style, and culture.
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"Perfect Ending" - Velarian
Client: Velarian
Project: "Perfect Ending" album launch campaign
Timeline: November - December 2024
Role: Creative Director & Visual Designer
Velarian needed to create anticipation for his introspective album "Perfect Ending" while establishing a distinct visual universe that would differentiate him from his peers. The album dealt with complex themes around destructive thought processes.
Created a cohesive visual universe around the "perfect ending" theme, exploring different interpretations of endings - from nihilistic to hopeful.
Multi-Platform Strategy: Designed assets specifically for Instagram's format while ensuring consistency across X.com and Tumblr.
Narrative Arc: Built anticipation through a series of interconnected visuals that told a story leading up to the album release on December 31st, 2024.
Created multiple Instagram posts exploring "types of endings" and philosophical questions.
Character Development: Used recurring visual motifs and typography to build Velarian's artistic persona.
Interactive Elements: Designed posts that encouraged audience engagement with questions like "What's your perfect ending?"
Instagram: Primary platform with @endingperfect and @istillcantforget as main accounts for album promotion.
X.com & Tumblr: Adapted key visuals for different audience demographics and platform requirements.
Video Integration: Collaborated with @based5ever to create visualizer incorporating campaign imagery.
Client work and projects
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